Coleman(she/her/hers)

Launch Strategist | Creative Operator | Founder, Concepts by Coleman

Americas: NYC • Los Angeles • Detroit • Mexico City • Rio de Janeiro

EMEA: Paris • Milan • Rome • Cape Town • Lisbon • Copenhagen

coleman@conceptsbycoleman.comLinkedIn

Bold concepts, flawlessly launched.

Final‑mile launch strategy for when timelines are slipping, vendors are misaligned, and the creative vision can't be compromised.

What I Do

Realign timelines

Rebuild critical paths and production milestones so deadlines hold.

Wrangle vendors

Sync creative, operations, legal, and logistics to move as one.

Protect creative integrity

Deliver at full quality — on time, on brand.

Signature Projects

Halo — AI Vertical Agent Pre‑Launch

Challenge
Big creative ambition, fragmented pre‑launch plan.
Intervention
Unified brand voice, restructured audience segmentation, sequenced campaigns 5 weeks before go‑live.
Result
2,000+ early sign‑ups and a coordinated multi‑channel rollout that hit every milestone.

Lisbon Boutique Brand Shoot — Multi‑Vendor Coordination

Challenge
Multi‑location shoot with vendor conflicts and incomplete schedules.
Intervention
Coordinated 5 vendors and 3 creative teams; restructured shot list and streamlined day‑of logistics.
Result
All assets delivered 2 days ahead of deadline and under budget.

Frank Lloyd Wright Architectural Shoot — Preservation Compliance

Challenge
Preservation restrictions and operational delays in a preserved FLW home.
Intervention
Managed the final sprint, aligning creative and preservation requirements while accelerating approvals.
Result
Premium assets delivered ahead of schedule and under budget with full compliance.

Global Footprint & Languages

Footprint

Americas

NYC • Los Angeles • Detroit • Mexico City • Rio de Janeiro

EMEA

Paris • Milan • Rome • Cape Town • Lisbon • Copenhagen

Languages

English (Native) • French (Fluent) • Portuguese (Proficient)

About

I'm Coleman — a launch strategist and creative operator who bridges vision and execution when it matters most. With a background spanning global product launches, high‑stakes brand campaigns, and architecturally iconic productions, I bring a wide lens and a steady hand to the final stretch. My specialty? Stepping into complex, multi‑stakeholder launches and aligning every moving part so the work goes live on time, on brand, and at full creative strength.

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